OPTIMIZATION & SOCIAL-FIRST STORYTELLING
Launched new magazine covers through more than 15 unique Snapchat short films. Themed around Mr. Robot, The Walking Dead, Star Wars, Nick Jonas, and more.
I relaunched the print feature of Soundbites on Instagram and project managed the design for shareable visual quotes.
Primary platforms: Instagram, Snapchat, Tumblr, Pinterest
2017
Instagram Storytelling: “Real people, real food”
Intentional Curation and Engagement-Focused Narratives
Project managed Instagram-first campaigns for Sweetlife Music Festival 2016, partnership with Blue Hills Stone Barns' Dan Barber #getwastED, NYFW, market launches #sweetgreenLA, Holiday BOGO campaign #bepresent
Instameets: Community Driven Audience Growth
Launched the brand’s first Instameets in Philadelphia and L.A., an emotional experience for local creative storytellers, influencers, and top sweetgreen customers at local farms where the stores sourced apples + goat cheese. A low-lift 360 experience meaningful for everyone involved.
Primary platforms: Instagram, Snapchat (for insider stories), Twitter (developed CX strategy)
